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Human Resource Services

Associate Director, Marketing & Corporate Relations (Position #4745)


Posted On: Monday, December 19, 2016
Position Type: Supportive Prof
College/Division: College of Business
Department: MBA Program
Contact: Ann Carrel | mba@niu.edu

RESPONSIBILITIES

Northern Illinois University, is seeking a qualified candidate to fill the anticipated position of Associate Director, Marketing & Corporate Relations in the MBA Program. This office reports to the Dean and is a program within the College of Business at NIU.

The Associate Director, Marketing & Corporate Relations primary function is to increase graduate applications for the Executive MBA program. The person in the Associate Director, Marketing & Corporate Relations role will promote Northern Illinois University’s Executive MBA program to appropriate audiences in metro-Chicago and the Midwest, endorsing NIU as the MBA student’s school of choice. Reporting directly to the Assistant Dean of the MBA Program, the Associate Director, Marketing & Corporate Relations will produce contacts with individuals who are interested in pursuing an MBA as well as search out and initiate corporate contacts wherein NIU’s MBA can be marketed to employees. This position will require some night and weekend hours.

Specific duties of this position include:
A. Provide strategic oversight of marketing and corporate relations for Executive MBA Program.
B. Responsible for identifying marketing strategies to attract prospective students and developing corporate relations to develop a pipeline of qualified applicants for the Executive MBA program.
C. Conduct business outreach, including but not limited to identifying corporations with employee tuition reimbursement benefits, networking events, sponsorships, professional association meetings, graduate recruiting fairs, and conferences.
D. Identify and develop relationships with corporations, ultimately allowing for in-house MBA information sessions, recruiting, or in-house MBA program.
E. Prospect new target markets in which to promote the Executive MBA program. F. Remain current on MBA industry trends and competitors.
G. Work collaboratively with Graduate School and University Marketing and Communication teams regarding marketing materials and recruiting campaigns.
H. Develop measurable and quantifiable recruiting goals.
I. Other duties as assigned.

REQUIRED SKILLS

A. Required: Sales experience relating to client prospecting and client development. Minimum 3 years’ experience. Or 2 to 5 years of experience in recruiting or a proven track record delivering University Recruiting or managing University Recruiting programs.
B. Required: Demonstrated ability to work with people on a positive and professional basis.
C. Required: Ability to relate and sell to all markets of the Executive MBA Program.
D. Required: Strong interpersonal skills, verbal and written communication skills, professional comportment, and ability to work individually and with a team.
E. Required: Bachelor’s degree in relevant discipline (marketing, sales, communications); MBA from AACSB-accredited program preferred, Master degree or working toward graduate degree and managerial experience in a business setting.

PREFERRED SKILLS

A. Experience in creating candidate pipelines with a proven track record of matriculation.
B. Preferred: Knowledge of Salesforce.
C. Position requires evenings and weekend availability.

MATERIALS

Send letter of application (include mention of this position), resume, and unofficial transcript to the MBA Program, College of Business, Northern Illinois University, DeKalb IL 60115. Please have three letters of recommendation sent directly to the MBA Program by U.S. mail or e-mail (mba@niu.edu). Review of complete applications will begin January 31, 2017, and the position will be open until filled. An official transcript will be required for employment.

Northern Illinois University is an AA/EEO institution. Pre-employment background check and verification of eligibility to work in the United States is required. We will not pay moving expenses or interview travel expenses for this position.